After attending The Unified Group’s 2024 Sales Forum and learning about the potential of backflow testing from Clayton Wood at Legacy Mechanical and TJ Brown at Johnson & Jordan, Ryan O'Hara at Service Unlimited saw an opportunity to expand their offerings. Recognizing the demand for backflow prevention services, Ryan took action and successfully integrated this into Service Unlimited's business model.
Service Unlimited achieved success through effective market entry and on-site engagement.
They launched a targeted campaign by sending email blasts to all existing customers, informing them of their new backflow prevention services. The emails included a direct link to the company website for more information. Additionally, they updated all email signatures to promote this new service offering. Service Unlimited’s technicians were trained to document any existing backflow preventers while performing routine preventative maintenance (PM) visits. This documentation has been pivotal in ensuring that all backflow systems are properly tracked and included in ongoing PM services.
One of the company’s most significant victories came with a private school client: $5,840 from certifying existing backflow systems, with potential for additional repairs in the future. $140,797 in new backflow system installations and a $10,255 addendum to their existing PM contract, ensuring continued service.
Service Unlimited quickly realized that backflow systems are essential at every site and in almost all buildings, particularly in the state of Delaware, where backflow prevention is required by law. With one technician already certified and a second currently undergoing training, Service Unlimited has positioned itself to capitalize on this market. This success story highlights how a new service offering, inspired by the presentation at The Unified Groups’ Sales Forum, opened doors to increased revenue opportunities. What once seemed like a small addition to their portfolio has turned into a valuable revenue stream that they might have overlooked without the guidance from Clayton Wood and TJ Brown.
