Remember from the book Lessons from the Mouse, every employee at every level has numerous chances to wow customers with small, but sincere personalized actions of kindness and care. 

• WOW through know-how – know your services inside out
• WOW by taking notice or taking action – Look for ways to help and acknowledge customers, don’t delay, and don’t ignore problems
• WOW by adding flair through care – do your job with enthusiasm and compassion

There are tons of way to add little WOWs to everything you do. It could be greeting clients on the phone with a smile in your voice or remembering birthdays/special events happening in their lives. It could be a hand written note you send to the technician who really hit it out of the park for a client. Don’t focus on conducting transactions, instead build relationships.

Question: Think about your typical day. How many internal and external customers do you interact with and what are some small, but meaningful things you could do to WOW them?