Earlier this summer Steve Harvey (Sofker Services) was at a family reunion and a cousin had a YETI tumbler with him. "He was bragging about it because his boss brought it to him while he was working in a trench as an electrician," said Steve. Steve took the idea and ran with it, thirty six times. Last month he went out to deliver 36 YETI tumblers full of ice cold water to the guys in the field and said the response he got was incredible!